Lately I’ve gotten several questions about the difference between a nanny job search portfolio and the traditional portfolio. So I’ve outlined the advantages a job search portfolio has over the traditional portfolio here. This may seems like just a sales pitch for my e-book The Nanny Job Search Portfolio, The Secret To Landing The Interview and Winning The Job. And of course I’d love for all of you to flock to my site and buy the e-book but if you don’t, that’s OK. My real hope is that you’ll understand that today’s job market is not the same market we had even just a few years ago. To stay competitive you need to begin using new tools and techniques in your job search. And the job search portfolio is the one of the best tools you can have in your arsenal.
Difference One: a proactive goal
While both portfolios are used in the job search, how they’re used is very different. The job search portfolio’s goal is two-fold: to get you the interview and to lay the groundwork for landing the job.
A job search portfolio will often get you interviews you normally wouldn’t get. Your portfolio is your first and only opportunity to convince the parents you’re a candidate worth pursuing. Maybe they’re looking for someone with at least five years of hands-on infant experience and you only have three years under your belt. Or maybe they’re looking for someone with a college degree and you’ve gotten your education through professional development opportunities. A well written portfolio very well may get you in the door even though you don’t meet their minimum requirements.
A job search portfolio will also lay the groundwork for landing the job. Before you even meet your prospective employers, they will already have a very good feel for who you are as a person and as a caregiver. They will already be excited about what you can bring to their family. They will have that “She’s so amazing!” feeling from the minute you walk in the door. And because parents hire from an emotional place, those feelings give you a big advantage over nannies going into the interview cold. What about helping you get a larger salary and better benefit package? Assuming you are interviewing with parents that can honestly afford to hire a qualified nanny, you’re much more likely to get what you’re asking for because you’ve already made your case as to why your worth it.
Difference Two: the overall perspective
The job search portfolio is written from the “this is how I can help you” perspective. The traditional portfolio is written from the “this is what I’ve done” perspective. This may seem like a subtle difference but it’s a powerful one. The first perspective evokes an emotional “We love her!” response. The second evokes an intellectual “Her background is very impressive” response. You can guess which ones builds the most connection and has the most influence.
Difference Three: new information presented in a user-friendly way
The job search portfolio takes a new approach to presenting information. It streamlines traditional information, adds important details that help to paint a full, balanced picture and wraps it is a easy-to-understand package that overwhelmed parents truly appreciate. The PDF format makes it easy for parents to open and read on any computer, tablet or smart phone.
So there’s the run down. Today’s job market is very different than it was even just a few years ago. While many nannies continue to use the traditional resume and cover letter, I know from working with lots of caregivers that a job search portfolio is a much more powerful job search tool. So if you’re struggling in your job search, if you want to move to the next level, if you’re willing to put in the work to stand out from the crowd, then check out the e-book.
– See more at: http://nannybizreviews.com/2012/05/so-what-exactly-is-a-job-search-portfolio/#sthash.rheUBaYv.dpuf